Mission Motors

The challenge was to create a design that would be accepted by motorcycle enthusiasts while also being immediately recognizable as a vehicle fueled by alternative energy. A central goal was not to appear as an ‘eco-toy’ but instead a performance bike augmented by electric power. Ultimately, the bike needed to balance innovation with tradition, overcome the stigma of a silent ride and define what an electric Bike should look like. In addition to the design and development of the physical product, we also created the company name and brand: logo, website, launch display and the entire brand collateral. Mission Motors is an icon for a new era of efficient and exciting vehicles.

product

Designed to express speed and efficiency in it’s overall sharp lines, the Mission One bike is also highly detailed with special attention to a riders needs, bringing a high level of product design and ergonomics to a new generation of performance transportation. What is absent? no gas-tank, no tail pipe. The top portion of the motorcycle is an iconic continuous line that brings together comfort and performance. What is new? A battery pack enclosed in a lightweight aluminum structure, covered by honeycombed detailed angular skins that integrate all mechanical elements: from the flush front headlight, to the aerodynamic leg recessed cuts.

Recognition

Awards

  • IDEA Award

    • Silver - Mission Motors Mission ONE Sportsbike, Transportation, 2010

  • GOOD Design Award

    • Mission Motors Mission ONE Sportsbike, 2009

  • Spark Award

    • Gold - Mission Motors Mission 'ONE' Sportsbike, 2009

  • Green Dot Award

    • Mission Motors Mission ONE Sportsbike – Transportation, 2009

  • International Design Award

    • Mission Motors Mission ONE Sportsbike - Product Design of the Year

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