Fluidigm – simplifying the complex quest
When we think of design, the first thing that comes to mind typically isn’t the biotech industry. Lots of blue, simple print logos, and machinery that looks like it came out of the 1970’s. That’s why Fluidigm set out to redesign their entire company, and set a new standard for the life sciences industry as a whole.
From a new organic and evolving logo, and a beautiful website that acts as a platform for industry dialogue, to elegantly crafted and easy-to-use machinery, Fluidigm’s new design language is a reflection of their pioneering spirit, and makes a bold statement for the biotech industry.