Celebrating a history of firsts 
TELO Trucks
At Fuseproject, we excel at redefining the limits of design, which is why we partnered with TELO to create the world’s most efficient electric pickup truck—perfectly suited for city living and weekend getaways. Recognizing that traditional pickups are often too large for urban settings, TELO challenged us to design a compact truck that delivers full-size functionality while being optimized for city use.
This project reunited innovative minds. Fifteen years after working together to create the world’s fastest electric motorcycle, our founder Yves Behar teamed up again with TELO co-founders Forrest North and Jason Marks, experts in EV technology. We collaborated on everything—from naming the company and building the brand identity to designing the truck’s exterior, interior, and digital experience.
Using advanced EV and battery technology, we developed a compact, five-passenger truck with a 60-inch bed, all within the footprint of a two-door mini. This design maximizes interior and cargo space without the bulk, making it perfect for city streets while retaining the rugged capabilities needed for adventures.
With TELO, we’re addressing a critical environmental issue. Light-duty trucks contribute 10.5% of U.S. carbon emissions, and by electrifying this segment, we’re helping reduce emissions while providing a sustainable alternative to gas-powered trucks.
TELO is more than just a vehicle—it’s our vision for the future of urban transportation, blending sustainability, design, and functionality. Together, we’re redefining what a pickup truck can be.
- Brand Strategy
- Naming
- Brand Identity
- Transportation Design (exterior & interior)
- UI Design
- Website Design
- CMF Design
- Brand Activation
25% More
- Full-size pickup trucks emit up to 25% more greenhouse gases than midsize cars, making the TELO MT1 a cleaner, more sustainable alternative.
40% Smaller
- The TELO MT1 is 40% more compact than traditional trucks while offering the same interior space and truck bed capacity as a Toyota Tacoma.
90% Less
- Built for just 10% of the typical EV development cost, the TELO MT1 makes sustainable electric truck innovation more affordable and accessible.
“Yves Behar and the Fuseproject team have an incredible talent for crafting designs that bridge the gap between functionality and aspiration, turning sustainable ideas into something people truly want to embrace.”
Jason Marks
Co-Founder and CEO, TELO Trucks
News
- Fast Company
Press Release
- March 06 2025 Production Ready Unveiling
