Celebrating a history of firsts 
Happiest Baby
Snoo is the first robotic bassinet that soothes fussiness and extends sleep for babies—and parents.
Fuseproject’s collaboration with Dr. Harvey Karp on SNOO combined design innovation with a life-changing mission: to help exhausted parents and fussy babies get more sleep. Inspired by Dr. Karp’s renowned “5 S’s” soothing method—personally experienced by Fuseproject’s founder, Yves Béhar—the partnership set out to create a robotic version of this proven technique.
Fuseproject worked with Happiest Baby to develop every aspect of SNOO, from the product design to strategy, branding, app integration, and visual identity. The result is a smart bassinet that automatically soothes babies, offering an additional one to two hours of sleep per night for infants and parents. The design prioritizes warmth and familiarity, using a combination of wood, metal, and textiles to blend seamlessly into home environments, making SNOO feel more like a piece of furniture than a tech product.
SNOO addresses critical challenges such as postpartum depression, sleep deprivation, and marital stress. Clinical studies have demonstrated its effectiveness, showing it can reduce symptoms of postpartum depression more effectively than antidepressants. SNOO is also the first and only FDA-approved bassinet that helps prevent Sudden Infant Death Syndrome (SIDS) by keeping babies safely on their backs during sleep.
Today, SNOO is a trusted tool in over 200 hospitals, including NICUs, where it supports medical staff and parents by promoting better sleep and infant care. SNOO exemplifies the power of thoughtful design and technology to transform lives, offering exhausted parents relief and redefining the early parenting experience.
- Brand Strategy
- Naming
- Brand Identity
- Product Strategy & Design
- Experience Design
- App Design
- Softgoods Design
- CMF Design
- Packaging
Category-First
- SNOO revolutionized infant sleep, becoming a category-defining global success with its responsive, AI-powered soothing technology.
Corporate Support
- Companies, including Google, JPMorgan Chase, Snap Inc., and Under Armour, offer the SNOO bassinet as a benefit to support new parents.
2.2 Hours Per Shift
- According to a study published in Advances in Neonatal Care, clinicians reported that using the SNOO Smart Sleeper in neonatal intensive care units saved them an average of 2.2 hours per shift.
“We are so grateful to Yves Behar and the entire great team at Fuseproject for their vision and friendship!”
Dr. Harvey Karp
Found and CEO, Happiest Baby
News
- Tech Crunch
- The Guardian
- Financial Times
Awards
- Winner - COVID-19 Hospital Donation Program, 2021
- Fast Company World Changing Ideas
- Honorable Mention - Wildcard - SNOO, 2019
- SF Design Week
- Gold Winner - SNOO, 2019
- Good Design Award
- Best of Baby Award - Winner for Top Bassinet - SNOO, 2019
- The Bump Award
- Gold - SNOO, Children’s Products, 2018
- International Design Excellence Awards
- Curator’s Choice - SNOO, 2018
- International Design Excellence Awards
- Winner Children’s Product - SNOO, 2018
- Good Design Awards
- Seal of Approval Winner Holiday - SNOO, 2017
- National Parenting Center Seal of Approval
- Runner Up - SNOO, 2017
- Digital Trends Home Awards
- Most Innovative Products for Babies and Children - SNOO, 2017
- JPMA Innovation Awards
- Nominee - SNOO, 2017
- Beazley Designs of the Year (London Design Museum)
- The Spinoff Award - SNOO, 2017
- The Spinoff Awards
- Most Innovative Baby Gear - SNOO, 2017
- Popsugar LilSugar Award
- Gold - SNOO, Product Design, 2017
- International Design Awards
- Silver - Infant Sleep - SNOO, 2017
- The Edison Award
- Sleep Tech Award Winner - SNOO, 2017
- Sleep Tech Award
- BIG Innovation Award - SNOO, 2017
- BIG Innovation Award
- Baby Tech - SNOO Smart Sleeper, 2017
- Best of CES
- Best of Baby Tech Award - Baby Safety - SNOO, 2017
- The Bump Awards
- Winner Children’s Product - SNOO. 2017
- Good Design Awards
- New Arrival Award - SNOO, 2016
- The Cribsie New Arrival Award
Exhibitions
- January - September 2019 Singapore
- Human Nature
- Designed in California January - May 2018 San Francisco, CA
- SFMOMA
- The Future Starts Here May - November 2018 London
- V&A Museum
- Beazley Designs of the Year November 2017 - January 2018
- Design Museum London
