Jawbone

Mini Jambox revolutionizes portable audio with a compact design and powerful sound.

Our collaboration with Jawbone spanned 15 years, where we acted as the chief creative force behind the brand’s groundbreaking innovations. From headsets to fitness trackers, we shaped the products and the brand language across three categories, and most notably, we created a new category with the introduction of Jambox, a revolutionary portable speaker that redefined the audio landscape.

Jawbone approached us to design the Mini Jambox, a product that needed to deliver the same powerful performance as the original Jambox but at half the size. The challenge was to create a compact, high-quality speaker that maintained Jawbone’s commitment to cutting-edge design and functionality. Traditional speaker enclosures rely on thick plastic to provide rigidity, but this approach wouldn’t meet the design and size goals for the Mini Jambox.

We utilized aluminum extrusion to craft a speaker that was only one millimeter thick, yet still rigid enough to support powerful audio performance. This innovative use of materials allowed us to achieve the delicate balance of performance and portability. To enhance the visual appeal and create a distinct identity for the Mini Jambox, we designed intricate, intersecting patterns on the aluminum surface. These patterns weren’t just decorative—they were calculated to create a high-end, tactile finish while remaining cost-effective to produce.

Our approach to CNC machining used large end mills to create the intersecting patterns quickly and efficiently, resulting in a design that felt intentional and refined. These patterns, similar to pressing a thumb into sand to create different shapes, gave the Mini Jambox its unique aesthetic, blending form and function seamlessly.

 

In addition to the industrial design, Fuseproject was responsible for building Jawbone’s entire brand experience, from product design to packaging and marketing language. We coined terms like “military-grade technology” and “Noise Assassin,” crafting a narrative that emphasized the advanced technological capabilities of Jawbone’s products. Our involvement touched every aspect of the brand, making sure that Jawbone’s identity was as innovative as the technology it represented.

 

The Mini Jambox exemplified our commitment to pushing the boundaries of what technology could achieve in a compact, stylish form, proving that portable audio could be both high-performance and visually striking. It was a defining moment for Jawbone and a testament to Fuseproject’s ability to create category-defining products.

Services

Category-First

Smallest

1M in Year One

“When we started working with Fuseproject, we couldn’t afford to build a world-class design organization in-house, but we were able to create a structure where they could become a partner in the business. It turned out to be a really great model for us.”

Hosain Rahman
Co-founder and CEO, Jawbone 

Awards