Our collaboration with Jawbone spanned 15 years, where we acted as the chief creative force behind the brand’s groundbreaking innovations. From headsets to fitness trackers, we shaped the products and the brand language across three categories, and most notably, we created a new category with the introduction of Jambox, a revolutionary portable speaker that redefined the audio landscape.

Jawbone approached us to design the Mini Jambox, a product that needed to deliver the same powerful performance as the original Jambox but at half the size. The challenge was to create a compact, high-quality speaker that maintained Jawbone’s commitment to cutting-edge design and functionality. Traditional speaker enclosures rely on thick plastic to provide rigidity, but this approach wouldn’t meet the design and size goals for the Mini Jambox.

We utilized aluminum extrusion to craft a speaker that was only one millimeter thick, yet still rigid enough to support powerful audio performance. This innovative use of materials allowed us to achieve the delicate balance of performance and portability. To enhance the visual appeal and create a distinct identity for the Mini Jambox, we designed intricate, intersecting patterns on the aluminum surface. These patterns weren’t just decorative—they were calculated to create a high-end, tactile finish while remaining cost-effective to produce.