TELO Trucks

TELO Trucks at Web Summit

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AI & Robotics

On November 12 at Web Summit in Lisbon, Yves Behar, Founder & CEO of fuseproject and Chief Creative Officer of TELO Trucks, took the Creative Stage alongside Jason Marks, Co-founder & CEO of TELO Trucks, for a conversation moderated by Luciana Rodrigues, columnist at Forbes Brasil for The Cultural Impact and Market Positioning. Design is never just about objects, it’s about culture. The MT1 isn’t only a truck, it’s a signal of change: a rejection of “bigger is better” in favor of smarter, more sustainable choices. Its aesthetic and positioning reflect not just what drivers need, but what society values. This talk examines how creative work can shape culture, shift expectations, and tell new stories about progress. It’s an invitation to see design not as a mirror of culture, but as a force that helps rewrite it.

About TELO Trucks

The TELO MT1 is the first electric mini truck built for American cities, full-size capability in a MINI Cooper footprint: seating for 5, an extendable 5–8 ft bed, 6,600 lb towing capacity, AWD with up to 350 miles of range, and a compact 152-inch length. TELO has already passed 12,000 reservations and has been featured by Fast Company, Car and Driver Magazine, and The Verge as a design-led automaker redefining what a truck can be.

Fuseproject is proud to be a long-term partner to the ambitious leaders working in the C-Suite and the garage to bring category-first products and services to market.

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