Celebrating a history of firsts 
Whole World Water
WHOLE WORLD Water is a social enterprise that replaces those annoying high-priced imported waters in hotels with filtered on-site re-usable bottles, with 10% of proceeds going to important water programs that benefit the 1 billion people without access to safe and clean water. 21st century values of sustainability and social good is what WHOLE WORLD Water delivers in a clear and compelling way.
We believed that such an inspirational effort needed an iconic design to accompany it. The bold and simple glass bottle embossed with the wave-like logo is memorable and recognizable, with the message of sustainability and giving back clearly communicated.
As the flagship of the entire initiative, the WHOLE WORLD Water identity of 3 W’s, are reminiscent of continuous waves. The black type is strong, elegant and promotes a sense of urgency.
The collateral work is equally restrained, laying out facts and figures about the cause in a clear and inspiring way. The logo is de-bossed on the glass bottle, eliminating the need for extra labeling and providing a tactile grip.
The uncomplicated form aspires to express the clear proposition of the WHOLE WORLD Water concept, and the purity of the water itself that is filtered on site. The bottles are made of extra thick glass in order to survive many cycles of washing and re-use. The cap is similarly re-usable, made of recycled aluminum with the logo debossed in its surface.
The proceeds of the sale of Whole World Water will go to funding water projects across the globe, and will provide funding to address one of the world’s most pressing issues access to clean drinking water.
Services
- Brand
- Product
- Social Impact
Category-First
- The first high performance air purifier designed as premium home furniture with hidden technology.
MoMA Store
- The Icon became the first consumer electronics product to debut in the MoMA Design Store in New York City—right after its U.S. launch.
Top-Ranked
- The IconS variant was crowned Best Overall in The Spruce’s “7 Best Smart Air Purifiers of 2025” for its blend of sleek aesthetics, seamless connectivity, and HyperCaptive™ filtration efficiency.
“Air purifiers are often hidden away. But Fuseproject worked with us to create a product that was not an eyesore — it’s eye candy.”
Hyun Joo Song
Head of Design Center, Coway
News
AWARDS
- Finalist - Healthcare, 2021
- Architizer A+
- Winner - Product, 2021
- Red Dot
- Winner - Health & Wellness, 2021
- Core 77 Awards
- Honorable Mention - Pandemic Response Category, 2021
- Fast Company's World Changing Ideas
- Winner - Healthcare Furniture Category, 2020
- Interior Design Magazine Best of Year
EXHIBITS
- Do It Yourself
- October 2016
- CentroCentro Cibeles de Cutura y Ciudadanía
- “Swarovski Crystal Palace”
- Milan, Italy
- April 2010
- Salone di Mobile
