L'Oréal
Over the course of our eight years of collaboration with L’Oréal, we have worked together to push the boundaries of beauty, health, and new technologies. L’Oréal’s UV Sense is a groundbreaking wearable that addresses the growing global concern of skin cancer, empowering users to track and manage their sun exposure in real time.
Skin cancer rates doubled between 2005 and 2015 across all skin tones, highlighting the urgent need for solutions that help prevent overexposure to harmful UV rays. L’Oréal challenged us to create a discreet, battery-free sensor that could seamlessly integrate into users’ lives. The result was the UV Sense, an ultra-compact wearable that uses energy-harvesting technology to monitor UV exposure.
The UV Sense’s versatility in form makes it adaptable and unobtrusive. It can be worn as a bracelet, clipped onto clothing, or even adhered to a fingernail. Encased in a sleek plastic bubble, the wafer-thin sensor communicates directly with the user’s smartphone, providing real-time UV data and reminders to reapply sunscreen based on exposure levels.
Customization played a key role in the UV Sense’s design. By offering various patterns and styles, L’Oréal ensured the sensor could align with users’ personal aesthetics, making it a wearable accessory people would want to use. This balance of functionality and fashion elevated the UV Sense beyond a health tool, transforming it into a lifestyle product.
Through its compact, energy-efficient design and focus on user well-being, the UV Sense represents L’Oréal’s commitment to innovation. It empowers individuals to take proactive steps in protecting their skin, demonstrating how wearable technology can address critical health concerns while blending seamlessly into daily life.
- Product Strategy
- Product Design
- Visual (pattern) Design
- CMF Design
- Packaging
Category-First
- L’Oréal UV Sense was the world’s first battery-free, wearable UV sensor, transforming sun protection with a tiny, discreet device that attached to a fingernail.
Ultra Compact
- Just 2mm thick and 9mm in diameter, UV Sense offered a seamless, stylish way to monitor UV exposure—no charging or bulky wearables required.
Science-backed
- Developed with dermatologists, UV Sense provided real-time sun exposure tracking, promoting healthier skin habits and greater awareness of UV damage.
“By partnering with Fuseproject, we are able to pair deep expertise in beauty tech with an effective design that enhances consumers’ wellbeing without distracting from their everyday lives.”
Guive Balooch
Global Managing Director, L’Oréal
News
Awards
- Finalist, 2020
- IDEA Awards
- Winner - Product Design FashTech, 2019
- SF Design Week
- Best Innovations - My Skin Tracker UV, 2019
- New Beauty
- Finalist - L'Oréal UV Sense, Health, 2018
- Fast Company Innovation Awards
- Honorable Mention - L'Oréal UV Sense, Products, User Experience
- Fast Company Innovation Awards
- Fashion and Beauty, 2018
- Fast Company Innovation Awards
- Emerging Tech Notable Mention - L'Oréal UV Sense, 2018
- CES 2018 Digital Trends
- Notable Consumer Product - L'Oréal UV Sense, 2018
- Core 77 Design Awards