Celebrating a history of firsts 
The Tylenol medicine bottle concept considers the issues of ergonomics, child safety, and tampering into a 360 degree experience. The overall form is technically advanced, while remaining friendly and comfortable in the hand: reminiscent of an egg it communicates structural integrity, technical advance and friendly tactility.
The medicine bottle has not been considered from the ground-up in 40+ years. While this is a commonly frustrating experience for many, regulatory and manufacturing constrains make it one of the more challenging products to design.
The Tylenol new bottle concept proposes a straight-forward opening mechanism that can easily be “palmed” by the user and the pill container rotated into a dispensing mode. The two-step operation insures child safety requirements, while keeping each operation straight forward tactile even for arthritis patients. The bottle’s translucent surface allows for easy identification of pill type during product purchase, as well as refill need during usage.
Services
- Product
Category-First
- The first high performance air purifier designed as premium home furniture with hidden technology.
MoMA Store
- The Icon became the first consumer electronics product to debut in the MoMA Design Store in New York City—right after its U.S. launch.
Top-Ranked
- The IconS variant was crowned Best Overall in The Spruce’s “7 Best Smart Air Purifiers of 2025” for its blend of sleek aesthetics, seamless connectivity, and HyperCaptive™ filtration efficiency.
“Air purifiers are often hidden away. But Fuseproject worked with us to create a product that was not an eyesore — it’s eye candy.”
Hyun Joo Song
Head of Design Center, Coway
News
AWARDS
- Swarovski AMPLIFY, 2012
- Green GOOD Awards
- Silver - Swarovski Amplify, 2011
- Spark! Awards
- Silver - Swarovski AMPLIFY packaging, 2011
- IDEA Award
EXHIBITS
- Do It Yourself
- October 2016
- CentroCentro Cibeles de Cutura y Ciudadanía
- “Swarovski Crystal Palace”
- Milan, Italy
- April 2010
- Salone di Mobile
