Swarovski
Dazzling, fluid light-shaped sculptures; Morpheus, Voyage & Nest. With Morpheus, rather than just a static, traditional object to be viewed, we created a chandelier that changes its form, becoming animated through interaction and a digital interface. Voyage is made up of over 50,000 Swarovski crystals that, combined with motion sensing LED lights, produce a motion effect that ebbs and flows, creating a form that represents a perpetual journey, a continual coming and going. NEST is built in the organic shape of a nest that weds traditional crystal material with a 21st century lighting technology. The result is a new direction for the Swarovski brand, which has decided to develop the original NEST concept into a full-fledged product offering: a first for the century old largest Crystal manufacturer in the world.
- Product
Category-First
- The first high performance air purifier designed as premium home furniture with hidden technology.
MoMA Store
- The Icon became the first consumer electronics product to debut in the MoMA Design Store in New York City—right after its U.S. launch.
Top-Ranked
- The IconS variant was crowned Best Overall in The Spruce’s “7 Best Smart Air Purifiers of 2025” for its blend of sleek aesthetics, seamless connectivity, and HyperCaptive™ filtration efficiency.
“Air purifiers are often hidden away. But Fuseproject worked with us to create a product that was not an eyesore — it’s eye candy.”
Hyun Joo Song
Head of Design Center, Coway
News
AWARDS
- Swarovski AMPLIFY, 2012
- Green GOOD Awards
- Silver - Swarovski Amplify, 2011
- Spark! Awards
- Silver - Swarovski AMPLIFY packaging, 2011
- IDEA Award
EXHIBITS
- Do It Yourself
- October 2016
- CentroCentro Cibeles de Cutura y Ciudadanía
- “Swarovski Crystal Palace”
- Milan, Italy
- April 2010
- Salone di Mobile