Swarovski
The AMPLIFY chandelier’s aim is to put the Swarovski crystal effect into the hands of more people through the simple construction, easily accessible light source and sustainable material. While our previous large scale lighting sculptures have showcased the crystal in a grand scale, with this latest project we wanted to bring the notion of accessibility and sustainability to crystal lighting.
It is a pursuit in our work to try to achieve the maximum effect with the minimum amount of materials and energy: we want to create consciously and conscientiously and yet there is a need for beauty. So the challenge is to re-think how to achieve the magical effect of many crystals on a chandelier: can we amplify a single crystal and create an entire chandelier?” To continue to amplify the concept of accessible crystal, each of the six unique lantern shapes are housed in a flat package that echoes the shape of the chandelier it contains. The packaging graphics are simple and illustrative to reflect the different shade shapes and components contained inside.
- Brand
- Product
- Recognition
Category-First
- The first high performance air purifier designed as premium home furniture with hidden technology.
MoMA Store
- The Icon became the first consumer electronics product to debut in the MoMA Design Store in New York City—right after its U.S. launch.
Top-Ranked
- The IconS variant was crowned Best Overall in The Spruce’s “7 Best Smart Air Purifiers of 2025” for its blend of sleek aesthetics, seamless connectivity, and HyperCaptive™ filtration efficiency.
“Air purifiers are often hidden away. But Fuseproject worked with us to create a product that was not an eyesore — it’s eye candy.”
Hyun Joo Song
Head of Design Center, Coway
News
Awards
- Swarovski AMPLIFY, 2012
- Green GOOD Awards
- Silver - Swarovski Amplify, 2011
- Spark! Awards
- Silver - Swarovski AMPLIFY packaging, 2011
- IDEA Award
Exhibits
- Do It Yourself
- October 2016
- CentroCentro Cibeles de Cutura y Ciudadanía
- “Swarovski Crystal Palace”
- Milan, Italy
- April 2010
- Salone di Mobile