The Ocean Cleanup Sunglasses
Early on, we identified four core strategic goals for The Ocean Cleanup. First, any product made from the retrieved plastics needed to stand out and send a message of optimism and proactivity. Second, to set a positive example of how plastics should be used, we will create a product that can create a sense of hope and wonder.
A core goal for the TOC glasses was to be easily distinguishable from other sunglasses and identify the wearer as part of a tribe that cares about the cause. We looked at a variety of approaches that would achieve this, but ultimately we designed a hinge that would stand out and creates a visual signature that is recognizable from afar. Nearly all eyewear hinges disappear when being worn, we deconstructed the hinge and put it on the outside. We paired this innovative hinge with a classically flattering frame design and eye-catching accents that offer universal appeal and an aesthetic that anyone can be proud of. For those that contributed to the success of this project, it was important to create a confident and classic look.
- Strategy
- Product
- Recognition
News
Awards
- Honorable Mention - Social Good and Sustainability, 2021
- Fast Company Innovation by Design
- Winner - Green Product, 2021
- Green Good Design Awards
EXHIBITS
- 100 Years of Swiss Design
- November 2017
- Museo de Arte Moderno