Celebrating a history of firsts 
Yoshino
Fuseproject collaborated with Yoshino to design a line of solid-state portable power stations, redefining how people access and use power on the go. Built to provide reliable energy storage without the safety risks associated with traditional lithium-ion batteries, Yoshino’s solid-state technology marks a significant advancement in portable power solutions.
The design challenge centered on creating a product that balanced technological innovation with user-centric design. Yoshino’s power stations needed to communicate reliability and sophistication while being functional and portable for a wide range of use cases, from outdoor adventures to emergency backup power. Fuseproject’s approach prioritized simplicity, durability, and intuitive usability to make the product accessible to both tech-savvy users and newcomers alike.
The resulting design integrates an aluminum enclosure with soft, rounded edges that convey robustness while ensuring portability. The user interface is streamlined, featuring clear, intuitive controls and a digital display for monitoring power levels and performance.
Yoshino’s modular design accommodates varying power needs, offering units in multiple capacities, each carefully proportioned for optimal usability and portability.
The solid-state technology not only improves safety but also enhances efficiency and longevity, addressing common pain points in portable energy storage. Yoshino’s innovative design and functionality align seamlessly, offering a solution that is as practical as it is visually compelling.
Launched to critical acclaim, Yoshino’s power stations stand out in a crowded market, positioning the brand as a leader in next-generation portable energy solutions. By combining cutting-edge technology with Fuseproject’s thoughtful design, Yoshino redefines the portable power category, providing safe, efficient, and beautifully designed energy solutions for modern lifestyles.
- Brand Strategy
- Brand Identity
- Product Design
- UI/UX Design
- Packaging Design
- CMF Design
- Messaging
- Art Direction
- Photography
- Brand Activation
Category-First
- Fuseproject redefined portable power with Yoshino, creating a sleek, lifestyle-friendly design that stands apart from the bulky, ultra-rugged aesthetic of traditional power stations.
50% Smaller
- Yoshino’s solid-state batteries are 50% smaller and lighter while delivering the same power output as other leading solid-state battery technologies.
39% Cleaner
- Compared to traditional lithium-ion batteries, Yoshino’s solid-state technology reduces the estimated climate impact by 39%, making it a more sustainable energy solution.
“Bringing solid-state battery technology to life required both precision and vision—Fuseproject delivered both. They seamlessly balanced performance with a refined aesthetic, shaping a product that appeals across industries and redefines what’s possible in portable power.”
CEO, Yoshino Power
