Prealize Health is a Silicon Valley startup using machine learning to transform healthcare from a reactive system to a proactive one. A newly refreshed brand identity and website enabled their successful transformation into a company that can support delivery of proactive healthcare by connecting predictions of potential risk across entire populations to actions that enable payers, providers and patients to prevent or mitigate those health risks. Following a successful start, Prealize realized that their value could extend well beyond identifying new rising risk by leveraging machine learning to identify not only the rising risk members, but the timing and key drivers of that risk, as well as the ability to engage members and impact their health. fuseproject’s delivery of a visual brand identity and new digital experience helps to communicate their complex offering in a thoughtful, digestable, and articulate way to both current and prospective clients.