Prada Luna Rossa
We wanted the bottle to honor the pursuit of the America’s Cup trophy, one of the oldest and most challenging in the world of sport. The selected materials—metal and glass—balance the heritage of sailing with the innovation that has become an inherent part of the modern quest for the cup. The design is a subtle balance of heritage and innovation, utility and luxury, nature and technology; materiality and form. Cool steel finish signals robust performance, chrome brings a hint of luxury. Our goal was to remain as authentic as possible, highlighting utility by incorporating the cap design as key architectural element, leaving a strong visual impression. Clean lines, contrasting materials. Metal encases glass, reinforcing strength, not hiding it.
- Product
Category-First
- The first high performance air purifier designed as premium home furniture with hidden technology.
MoMA Store
- The Icon became the first consumer electronics product to debut in the MoMA Design Store in New York City—right after its U.S. launch.
Top-Ranked
- The IconS variant was crowned Best Overall in The Spruce’s “7 Best Smart Air Purifiers of 2025” for its blend of sleek aesthetics, seamless connectivity, and HyperCaptive™ filtration efficiency.
“Air purifiers are often hidden away. But Fuseproject worked with us to create a product that was not an eyesore — it’s eye candy.”
Hyun Joo Song
Head of Design Center, Coway
News
Awards
- Silver - Home Interior Products - Household appliances, 2021
- International Design Awards
- Winner - Furniture & Lighting, 2021
- Core 77 Awards
- Honorable Mention - Home Category, 2020
- Fast Company Innovation by Design
- Winner - Special Award, 2020
- Good Design Awards
- Winner - Bronze, 2020
- IDEA
- Platinum Winner - Health Category, 2020
- Spark Awards