Celebrating a history of firsts 
Moxie
Moxie is an emotive learning companion for children on the autism spectrum, aimed at addressing their unique needs for attention, empathy, and confidence-building.
In partnership with CEO Paolo Pirjanian, Fuseproject was tasked with creating a robot for children on the spectrum, who often lack individualized attention. The goal was to design a companion that could deeply engage them, boosting both their confidence and empathy.
The design process revealed a key insight: Moxie’s large, expressive eyes formed an immediate connection with the children, fostering a sense of trust and engagement. Crafted to respond to the unique emotional and social needs of these kids, Moxie’s empathetic design made a powerful impact, helping children develop both emotionally and socially.
What began as a tool for a specific group evolved into something much larger. The approach, rooted in understanding and personalized interaction, proved effective for all children. Recognizing its broader potential, Moxie was introduced to a wider audience, ensuring that every child could experience its supportive and innovative design.
Moxie exemplifies how thoughtful design and technology can empower children, fostering emotional development and confidence while creating meaningful connections. It’s more than a learning companion—it’s a tool for growth and inclusion.
- Product Strategy
- Character Design
- Product Design
- UI Design
- CMF Design
Pilot Study
- A study at Golisano Children’s Hospital confirmed Moxie’s feasibility for pediatric use, supporting children’s social and emotional development.
Instant Success
- Moxie quickly became a hit with all children who interacted with her, showing a 71% improvement in social skills through regular interaction.
4M
- Since its 2020 launch, Moxie has engaged in over 4 million conversations with children, with more than 10,000 families on the waitlist by 2021.
“Working with fuseproject, we created a robot that is instantly charming and deeply loved by kids. Their design expertise brought Moxie to life in a way that feels both magical and approachable, emotionally engaging, and truly effective at connecting with children in a meaningful way.”
Dr. Paolo Pirjanian
Founder and CEO, Moxie
News
Awards
- Finalist - Products Category, 2020
- Fast Company Innovation Awards
- Honorable Mention - Social Good Category, 2020
- Fast Company Innovation Awards
- Shortlist - Products Category, 2020
- Dezeen Awards
- Winner, 2020
- Good Design Awards
