Celebrating a history of firsts 
Mini
The Motion Watch features a revolutionary car-inspired design with dynamic elements reflecting movement and speed.
MINI Motion was a brand created for MINI Cooper at the time of the car launch. MINI Motion is a collection of accessories that innovate functionality around the notion of movement, accentuating the sporty yet designed feel of the brand.
The product line is unique in that MINI’s visionary approach set out to create innovative solutions that fuse the in-car and out-of-car experiences.
With MINI Motion we created everything from the logo design to the line of products, packaging and launch strategy. By overlaying a variety of design disciplines, efficient portable tools and objects such as apparel, watches, shoes and luggage were developed and launched with a variety of partners such as Puma and Samsonite.
Services
- Product
- Recognition
News
Awards
- MINI Motion Strategy, Gold, 2005
- IDSA - Business Week
- MINI Aid tent concept, Excellence, 2005
- IDSA - Business Week
- MINI Motion 2 Part Driving Shoe, 2005
- Red Dot Design Award
- MINI Motion Watch, 2005
- Chicago Athenaeum Good Design Award
- MINI Motion Carpack, 2005
- Chicago Athenaeum Good Design Award
- MINI Motion 2 Part Driving Shoe, 2005
- Chicago Athenaeum Good Design Award
- MINI Motion Tent, 2005
- Chicago Athenaeum Good Design Award
EXHIBITS
- MINI_Motion Watch
- Permanent Collection, 2010
- New York, NY
- Cooper Hewitt
- MINI_motion Watch permanent collection
- Zurich, Switzerland
- 2006
- Museum für Gestaltung
