Celebrating a history of firsts 
YBCA Technocraft
The TechnoCRAFT exhibition explores the evolving role of designers and consumers in the age of mass customization and digital fabrication.
The exhibition traced trends in design moving away from fixed objects and toward open “design platforms”, inviting people to participate in the creative process.
Exploring both the means (technology) and the motives (craft) that have converged, shaping the trend for ordinary people to want to be their own designers.
From the installation publications, to the pop-up shop, special attention was paid to the intersection of technology and craft.
Highlighting innovative unprecedented level of user participation in the design process with profound implications for the future of design as a profession.
Services
- Brand
- Environments
- Recognition
Category-First
- The first high performance air purifier designed as premium home furniture with hidden technology.
MoMA Store
- The Icon became the first consumer electronics product to debut in the MoMA Design Store in New York City—right after its U.S. launch.
Top-Ranked
- The IconS variant was crowned Best Overall in The Spruce’s “7 Best Smart Air Purifiers of 2025” for its blend of sleek aesthetics, seamless connectivity, and HyperCaptive™ filtration efficiency.
“Air purifiers are often hidden away. But Fuseproject worked with us to create a product that was not an eyesore — it’s eye candy.”
Hyun Joo Song
Head of Design Center, Coway
News
AWARDS
- Silver - Viant, Communications Design, 2016
- SPARK! Awards
- Silver - Viant, Best brand development project to reflect changed mission/values/positioning, 2016
- Transform Awards
EXHIBITS
- “TechnoCRAFT”
- San Francisco, CA
- July-October, 2010
- Yerba Buena Center for the Arts
