The challenge was to create a design that would be accepted by motorcycle enthusiasts while also being immediately recognizable as a vehicle fueled by alternative energy. A central goal was not to appear as an ‘eco-toy’ but instead a performance bike augmented by electric power. Ultimately, the bike needed to balance innovation with tradition, overcome the stigma of a silent ride and define what an electric Bike should look like. In addition to the design and development of the physical product, we also created the company name and brand: logo, website, launch display and the entire brand collateral. Mission Motors is an icon for a new era of efficient and exciting vehicles.