NYC Helmet case study: orange beanie with black NYC lettering on a plain background

NYC Helmet

A modular helmet designed for every rider, in every season, using sustainable materials.
We were commissioned by the City of New York to create a product and brand that appeals to the new generation of bikers, would provide safety both in a context of a free bike program, and of a policy to promote cycling in the City. The NYC Helmet is designed with every rider, every season, and a greener environment in mind.
As unique and dynamic as the City of New York itself, the NYC Helmet is an innovative modular system consisting of two components: a protective polystyrene inner shell and a soft fabric outer cover with integrated straps. This design allows its owner to customize and personalize the outer cover, which easily separates from the protective shell for easy storage and cleaning.
Services
Three helmets with different colors and designs on a white background
Orange bicycle helmet with ventilation holes and dark background
NYC Helmet shown hanging on handlebars of a black bicycle with bright yellow saddle
NYC Helmet collection: five hats with various designs and colors arranged in a row on gray background

Awards

EXHIBITS

More Projects