What is the 'Immunity Together' campaign?

The 'Immunity Together' campaign is a public health initiative aimed at promoting vaccination in California. It encourages community unity and highlights that vaccines are safe and accessible, symbolized by stickers that individuals can proudly display after getting vaccinated.

Where can I get an 'Immunity Together' sticker?

You can obtain an 'Immunity Together' sticker at mega-vaccination sites and various other locations throughout California. The stickers will be available in large quantities following the campaign's launch on April 15.

What languages are the 'Immunity Together' stickers available in?

The 'Immunity Together' stickers are designed to be inclusive and are available in five languages: English, Spanish, Chinese, Vietnamese, and Tagalog.

What does the design of the 'Immunity Together' sticker look like?

The 'Immunity Together' sticker features two overlapping bandage ends that create a heart shape. This recognizable icon aims to inspire confidence and promote the message of vaccination eligibility.

Who partnered with fuseproject for the 'Immunity Together' campaign?

Governor Newsom's Social Innovation office partnered with fuseproject to create the 'Immunity Together' campaign, which is part of the broader Vaccinate All 58 initiative.

Immunity Together: A Vaccine Awareness Campaign

Healthcare

IMMUNITY TOGETHER

Ideas

Consumer products

Just as Americans have become accustomed to showing off their “I Voted!” stickers on Election Day, vaccination at your nearest high school auditorium, local CVS, or immunization supersite now comes with a similar rite of passage: proudly affixing an “Immunity Together” sticker to your jacket, shirt, backpack, or hat.

The stickers are a key component of this urgent public health campaign: spreading not just a feeling of playfulness, but also the message that vaccines are safe, accessible, and signal the end of the pandemic.

As part of the Vaccinate All 58 campaign, Governor Newsom’s Social Innovation office partnered with fuseproject to create a slogan and sticker design in light of eligibility opening to all Californians on April 15th. Our slogan, “Immunity Together”, created by fuseproject’s Brand Team, reminds people of the power of coming together through community and unity, two words that are enabled by vaccine immunity.

The sticker designs are inclusive of five different languages—English, Spanish, Chinese, Vietnamese, and Tagalog. Following a press conference on the morning of April 15 announcing statewide eligibility where our fuseproject-designed poster for the same campaign will be on display, our Immunity Together sticker will be printed in large quantities and made available at both mega-vaccination sites and many other sites throughout the state.

The design features two bandage ends that when overlapped create a heart shape. The simple icon is very recognizable and serves to inspire confidence, encourage a call-to-action, and spread the message of eligibility to all Californians.

A bright and bold color palette is explored across many languages that our slogan is translated into, and speaks of the Governor’s message of equitability and commitment to the many communities that make up our diverse state.