Valley of genius
In designing the cover of Valley of Genius: The Hackers, Founders, and Freaks who Made it Boom, we explored the unique design possibilities for print and branding of a literary work. We opted for a visual style that illuminated the narrative of the story so that the design could be directly responsive to the subject nature. The technique involved using metallic inks for a tactile finish and neon coloring reminiscent of a holograph which contrasts the matte paper finish. The composition of the design and text is non-traditional in that it directs the eye left to right as another way to illustrate the complex nature of the topic of the written work and evokes a visualization of Silicon Valley’s exponential growth and trajectory.