LOVE Turntable

It is an exciting provocation and an enormous challenge, to reinvent something as timeless as the turntable.

While technology has changed how we listen and experience music since the era of vinyl, the audio and artistic experience when playing a record is something people still crave. The physical, tactile act of pulling out a vinyl record out of the sleeve, dropping the needle, and listening to the warm and rich sound is not replaceable. What we sought to accomplish in designing the LOVE turntable was not to recreate that experience, but rather create a different way to listen to the qualities of a vinyl: honoring the past by bringing something new.

The LOVE Turntable brings the best of the old and the new – the texture of vinyl audio, with the benefits of digital track skipping and ease of transportation. LOVE brings innovations, ease of use and movement to the audio experience, adding a touch of convenience to the nostalgia of craft.

product

Our design wants to pay homage to the vinyl record as the hero of the turntable experience. LOVE was designed with movement in mind; we wanted the shape itself to express motion by sculpting a beautiful speed form. The piano black finish of the unit reflects light from its surroundings, while the vinyl record grooves that generations love are reflected by the copper underside of LOVE. We wanted every element to poetically express the fluid energy in which the device rotates, and be visually cognizant of classical musical instruments.

While the classic record spins on the turntable, LOVE instead spins on top of a static vinyl; this allows this new player to identify album tracks and skip songs by touching the top of the unit. When the arm drops on the record, the magic begins when LOVE floats on the record, spinning in place while reading the grooves of the album. And with multiple record bases that can hold any size vinyl, it becomes seamless to jump back and forth between records just by lifting and dropping the unit.

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