Jawbone Icon and Prime

Intelligent and highly stylish Bluetooth headsets for communication and stereo music streaming, while at work or play. Prime and Icon continue Jawbone's tradition of marrying technology and design to deliver the best Bluetooth headset on the market.

brand

The Earwear packaging collection was designed to feature the product the same way a museum features a piece of art, on exhibit behind glass. The museum box allows for ultimate product viewing on a well branded pedestal. Jawbone’s unique personality comes through in the expressive naming, such as Noise Assassin™ and Ear Candy™, and in the cheeky product descriptions that introduce color identities, like “Yello, Drop me a Lime, Lilac You Mean it, and Frankly Scarlett”. Similarly, with Icon, each design is evocative of different personalities that represent different personas, creating a palette of cultural icons.

product

We wanted to bring greater self-expression to the Jawbone line-up, with Prime's four vibrant colors and Icon's six unique shield designs. With Prime, our focus was a new summer color pallete, bringing self-expression and a smile to the Jawbone line-up. We treat color and texture like others treat fabrics; bringing together material richness and personal expression. Introducing color identities, “Yello, Drop me a Lime, Lilac You Mean it, and Frankly Scarlett”, represent great skin-tone complements and contrast, as well as personality, reinforcing the basic notion that anything the consumer wears should be designed to makes a statement, and that's why we branded it Earcandy. Similarly, with Icon, each design is evocative of different personalities that represent different personas, creating a palette of “cultural icons.”

Recognition

Awards

  • GOOD Design Award

    • ICON packaging, 2010

  • Engadget Awards Editors’ Choice

    • Wearable Device of the Year - JAWBONE ICON, 2010

  • Mobile Choice Awards

    • Best Bluetooth Headset - Jawbone ICON, 2010

  • Spark Award

    • Bronze - Jawbone ICON, 2010

  • IDEA Award

    • Gold - Jawbone ICON, Communication Tools, 2010
    • Bronze - Jawbone ICON, Packaging and Graphics, 2010

  • Communication Arts Design Annual

    • Jawbone Earcandy, 2010

  • The Dieline Award

    • Jawbone Earcandy, 2010

  • GOOD Design Award

    • Jawbone Earcandy, 2009

  • Spark Award

    • Bronze - Jawbone Prime. 2009

  • Engadget Editor’s Choice Awards

    • Wearable Gadget of the Year - Jawbone Bluetooth Headset, 2008

  • Mobile Choice Consumer Awards

    • Best Bluetooth Headset - Jawbone Bluetooth Headset, 2009

  • TIME Magazine ‘50 Best Inventions of the Year’

    • Jawbone Bluetooth Headset, 2009

  • UK National TV, The Gadget Show

    • Best Bluetooth Headset - Jawbone Bluetooth Headset, 2008

  • Spark Awards

    • Gold - Jawbone Bluetooth Headset, 2008

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