Celebrating a history of firsts Best suited for:
- Venture-backed EV, micromobility, logistics, marine, and advanced-mobility companies
- Product teams with a technical platform, functional prototype, or funded roadmap
- Leaders aligning exterior, interior, digital UX, brand, and commercialization
- Teams preparing for a major prototype, manufacturing, funding, or launch milestone
Mobility, EV & Transportation Product Design
Fuseproject solutions
Design mobility products people understand, trust, and want.
For venture-backed founders and established mobility teams turning new vehicle platforms, electric systems, digital services, and transportation technologies into coherent products, brands, and market-ready experiences.
Mobility companies rarely fail because the engineering is not ambitious. They stall when the new way of moving is difficult to understand, trust, manufacture, operate, or desire.
A new way of moving must feel inevitable before it becomes familiar.
New mobility asks people to change habits, trust unfamiliar systems, interpret new signals, and believe a different product can serve real life better than the category it replaces.
Fuseproject brings strategy, transportation design, human factors, digital UX, brand, CMF, and commercialization into one system—so the product is not merely new, but legible, useful, desirable, and ready to move into the market.
Integrated mobility design capabilities
Build the vehicle, experience, brand, and adoption story as one system.
Mobility products are experienced across the object, the cabin, controls, interfaces, charging and service moments, support systems, environments, and the story people tell themselves about why the change is worth making.
Mobility & Venture Strategy
Define the market opportunity, business model, user, category position, and product principles before expensive decisions harden.
Transportation & Industrial Design
Shape vehicle architecture, exterior and interior experience, ergonomics, components, product families, and physical touchpoints.
Vehicle UX & Human Factors
Make controls, states, feedback, safety cues, onboarding, accessibility, and behavior clear across real driving and riding contexts.
Digital Product Ecosystems
Unify in-product UI, apps, fleet tools, charging, service, ownership, and connected experiences around one legible system.
Brand, Naming & Positioning
Create the identity and narrative that turns a technical breakthrough into a differentiated category proposition.
CMF & Experience Design
Use color, materials, finish, light, sound, tactility, and detail to communicate performance, safety, sustainability, and character.
Prototyping, DFM & Production Support
Advance concepts through physical and digital prototypes, design refinement, manufacturing coordination, and gate reviews.
Launch & Adoption Systems
Connect product story, website, launch experience, sales tools, brand activation, and customer education to market readiness.
Selected mobility work
From compact EVs to micromobility, charging, motorcycles, and marine platforms.
Fuseproject’s mobility portfolio demonstrates how integrated design can make unfamiliar technologies feel purposeful, human, and ready for everyday use.
Transportation & Mobility
Unagi Model Eleven
A lightweight, foldable electric scooter designed around portability, comfort, smart safety features, and a continuous carbon-fiber form.
Micromobility, ergonomics, safety, materials, and product experience
Transportation & Mobility
Solsea
A hybrid-electric solar catamaran that brings sustainable propulsion, luxury, hydrodynamic efficiency, and silent nature exploration into one platform.
100% electric day trips and up to 80% electric transatlantic cruising
Transportation & Mobility
GE WattStation
An EV charging experience conceived as durable street furniture, a visible beacon, an ergonomic interface, and a connected energy product.
Physical product, public interface, connected UI, and energy adoption
See mobility in motion
A compact truck can still carry a category-sized ambition.
Use the video to introduce the TELO mobility story, then replace or update the Vimeo link as campaign assets evolve.
How Fuseproject helps mobility products move
From technical platform to category-defining mobility experience.
The engagement is shaped around the maturity of the client team, technology, vehicle architecture, manufacturing path, and commercial milestone.
What the work needs to solve
Transportation design is larger than styling.
For a new mobility product to earn adoption, every signal—from stance and scale to interfaces, charging, service, safety, and brand—must reinforce one clear promise.
- Trust before trial
- Safety states people understand
- Urban scale and maneuverability
- Exterior, interior, and interface coherence
- Charging, ownership, fleet, and service touchpoints
- Sustainability translated into tangible value
- Operational and manufacturing constraints
- Desirability that goes beyond utility
Strong-fit signals
The product has momentum—and the next decisions matter.
- A funded venture, corporate initiative, or product program has an accountable internal leader.
- There is a credible technology platform, engineering direction, prototype, or vehicle architecture.
- A major milestone—funding, prototype, manufacturing, launch, fleet trial, or market entry—is approaching.
- The team needs strategy, product, digital experience, brand, and commercialization to mature together.
- Leadership is willing to use design to challenge category assumptions, not simply decorate a fixed solution.
Probably not ready yet
The idea still needs validation before a world-class design partnership.
- The concept is still broad, with no defined user, technology path, business sponsor, or milestone.
- The need is primarily low-cost visualization, isolated styling, or execution-only engineering staffing.
- There is no internal owner, funding, budget path, or authority to make product decisions.
- The architecture is fixed and the team is unwilling to revisit usability, safety, experience, or brand assumptions.
- The goal is a speculative concept without a credible route to prototype, production, deployment, or market.
Why Fuseproject
Category-first mobility, across scales.
Fuseproject has helped shape electric motorcycles, compact EVs, micromobility, EV charging, rideshare experiences, and hybrid-electric marine platforms. The common thread is not a vehicle type. It is the ability to make a new behavior, technology, or category feel human, differentiated, and ready for adoption.
100+
early-stage ventures launched across categories
15 years
from Mission One to the TELO MT1 mobility collaboration
One system
strategy, product, digital, brand, and commercialization working together
“Bridge the gap between functionality and aspiration.”
Jason Marks
Co-Founder and CEO, TELO Trucks
Still exploring?
Mobility Product Readiness Diagnostic
Use this public summary to pressure-test whether the product, organization, and next milestone are ready for an integrated mobility design partnership.
- The customer and use case can be explained without relying on the technology alone.
- The value of the mobility experience is obvious within the first minute.
- Safety, system states, limits, and handoffs are legible to a new user.
- Vehicle, product, digital UX, service, and brand decisions reinforce the same promise.
- Manufacturing, deployment, service, fleet, and operating realities are shaping the design early enough.
- The team has a credible milestone and decision structure for moving forward.
Frequently asked questions
Useful distinctions for mobility leaders evaluating a design partner.
These answers are intentionally public and crawlable so founders, product leaders, corporate teams, and investors can understand the engagement before contacting Fuseproject.
The strongest moment is usually when a credible technical platform, architecture, prototype, or funded product direction exists—but before vehicle, interface, component, brand, and manufacturing decisions become expensive to change. A major prototype, fundraising, fleet, production, or launch milestone often creates the urgency.
Styling is one visible layer. Mobility product design connects exterior and interior form with ergonomics, human factors, controls, digital UX, safety communication, charging, ownership or fleet service, brand, materials, manufacturing, and commercialization. The goal is a coherent system, not an isolated shape.
Yes. Fuseproject’s multidisciplinary model spans strategy, transportation and industrial design, UX and UI, connected ecosystems, CMF, naming, brand identity, website and launch experience. The exact scope is shaped around the expertise already inside the client team.
Yes. The studio works with founders, C-suite leaders, product teams, venture-backed companies, and established brands. The common requirement is ambition, an accountable decision-maker, meaningful readiness, and a product challenge where integrated design can change the outcome.
Often that is the best time. Early collaboration allows user experience, packaging, ergonomics, architecture, interface, brand, CMF, serviceability, and production constraints to inform one another. Fuseproject can also partner with existing engineering teams when core technology is already underway.
Bring the clearest available view of the user, technology or vehicle platform, prototype status, decision-makers, funding or business sponsor, target market, milestone, timeline, manufacturing or deployment path, and the assumptions you are most willing to challenge.
A traditional consultancy may focus on a narrow vehicle or engineering deliverable. Fuseproject is most valuable when the opportunity requires one product vision across strategy, physical product, digital experience, brand, commercialization, and adoption—especially when a company is defining a category rather than only executing a brief.
Start a conversation
What are you trying to make real?
Share the clearest available view of the product, company, maturity, milestone, and decision you need to make next. The form is designed to distinguish ready-to-talk projects from earlier-stage opportunities that may need a different path.
- Transportation & mobility strategy
- EV, vehicle, micromobility, marine, logistics, and infrastructure
- Physical product, digital UX, brand, CMF, prototyping, and commercialization
Related Fuseproject solutions
The mobility challenge may be part of a larger commercialization system.
Product Commercialization for Venture-Backed Startups
For funded teams moving from prototype or platform to market-ready product, brand, manufacturing, and category growth.
AI Hardware & Intelligent Product Design
For intelligent devices and edge products where physical form, sensing, interaction, trust, and adoption must work together.
Robotics & Physical AI Product Design
For autonomous and embodied systems that must feel safe, legible, usable, manufacturable, and ready for real environments.
Climate Tech Product Design & Commercialization
For sustainable hardware and energy innovation that needs to become understandable, desirable, scalable, and adopted.