Yves is a design entrepreneur who believes that product, digital and brand design are cornerstones of any business. He is the founder of fuseproject, the San Francisco and New York based design and branding firm he established in 1999. He is also Chief Creative Officer at Jawbone, where for the last 11 years his products, brand and communications work has helped the company become a leader in wearable and audio consumer electronics. Behar is also the Creative Co-Founder of OUYA, an open sourced gaming platform, and is Co-founder of start-up August, a next generation home entry system.
His other collaborations with renowned partners such as Herman Miller, GE, Puma, PayPal, SodaStream, Samsung, Issey Miyake, Prada and many others have received international acclaim. Béhar’s works are included in the permanent collections of museums worldwide, and he is a frequent speaker on design, sustainability and business topics.
coo, managing partner
Mitch heads up the business and operations functions at fuseproject. He has been delivering innovative, consumer-driven solutions to market across diverse media for nearly 20 years, from interactive to physical product, from brand to broadcast. During his nine-year tenure at fuseproject, Mitch has participated in building all major accounts, developed and driven the firm’s innovative business model and helped the firm to define design as a true business asset. Before fuseproject, Mitch held leadership posts at Asylum Entertainment, Rare Medium and frog design. He holds a Bachelor’s degree in Design from The University of Pennsylvania.
partner, director of strategy
As leader of the strategy practice for fuseproject, Logan guides and oversees all strategic output of the studio. He is at his best helping client partners untangle complex challenges and construct compelling, actionable strategies for design-led growth and marketplace leadership. During his seven year tenure at fuseproject, he has led strategic efforts for a broad range of partners, including Puma, Herman Miller, GE, Jawbone, Nivea, Google, Canal +, Johnson & Johnson, and Louis Vuitton.
Prior to joining fuseproject, Logan led strategic efforts at IDEO and the Arnell Group Innovation Lab, following stints as an architect and rock drummer. He holds a Masters degree in Architecture from Rice University and BA in history from Vassar College.
director of industrial design
Originally from China, she received her B.S. in Industrial Design from Guangzhou Academy of Fine Art. During her studies in Industrial Design and Graphic Design, she worked at one of the top design consultancies in China, Jimei Design. In 2001, she moved to San Francisco to pursue a Masters of Industrial Design at the Academy of Art University MFA program. In that same period, she had the opportunity to work at Lunar Design and join projects with HP, Oral-B, and Moonshine.
Over the past nine years at fuseproject, Qin has worked on a variety of design projects including furniture, consumer electronics, interior spaces, health care, and more. She led development of the Herman Miller PUBLIC Office Landscape + SAYL Chair, UP24, UP, ERA, MINI Jambox + ICON for Jawbone, as well as projects with Coca Cola, Pantech, Fleurville, Sling Media and more. Qin is responsible for the entire design process from ideation to strategic thinking through production that includes a holistic design experience with branding, packaging, and UI design. With this diverse knowledge, she has also taught as a Directed Study Advisor for MFA program at AAU from 2007 to 2009.
director of business development
Cody is principally focused on cultivating, developing and securing strategic engagements for the studio. He is keenly interested in discovering and partnering with entrepreneurs, leaders and enterprises that have an ambition to design innovative and game changing products and experiences for the world. Prior to fuseproject, Cody worked at the strategy consultancy SYPartners, first as a strategist working on and leading projects, then in a Business Development capacity. His clients included Yahoo!, Apple, CBS, Target and William Morris Endeavor (WME). Prior to SYP, Cody had a broad career spanning engineering, enterprise software, hospitality and entertainment. He has a BS in Mechanical Engineering from Ohio University and an MBA in Strategy and Organizational Behavior from UC Davis.
director of client services
Hardy is one of fuseproject’s director of client services. He met Yves windsurfing back in 2005 and has been with fuseproject since 2007. Though he wears many hats and fulfills many functions at fuse, his technical role as director of clients services is to serve as translator between clients and fuse’s creative team. He sits at the intersection of client vision, design intent and business goals. Among the many clients Hardy has worked with are Jawbone, Canal+, Fan TV, and Activision. He began his career working in boutique ad agencies as a producer, art director, and copywriter, eventually transitioning to the role of Creative Director. He holds a bachelor’s degree in integrated marketing communications from the University of Colorado.
director of brand
Kristine leads visual brand design at fuseproject. Over the past 2 years, she’s worked between disciplines to build a dedicated brand practice. Kristine believes that hard work, team work and a little laughter can solve nearly anything. She loves the challenge of helping clients articulate and execute creative solutions, and has experience across a wide range of clients including Jawbone, PayPal, Nivea, SodaStream, MillerCoors, Coca-Cola, and Microsoft.
Kristine started her design career in Chicago where she held senior art directing positions at Leo Burnett, Wunderman and Upshot, has taught Graphic Design at Columbia College Chicago and has been a prominent speaker in their graduate design programs. She holds a BFA in Graphic Design & Communication Arts from Columbia College Chicago and studied Printmaking and Bookbinding at Santa Reparata International School of Art in Florence, Italy.
director of iXD
Jack has been a leader in the field of Experience Design for over 15 years. Although his foundation is based in best practice User Experience principles, his greatest strength is extracting and connecting research, strategy, business goals, and technology enablement, and translating all of it into meaningful and accessible designs. Jack is also experienced in integrating large-scale branding schemes beyond just the color palette, but deep into the interaction and information design level. At fuseproject, Jack leads and works directly with the iXD team to develop how the user experience and user interfaces support in the context of the overall experience, in coordination with the other design disciplines in our studio.
Jack’s previous clients include Google, Kohler, Nissan, Motorola, Paypal, Stanford, Autodesk, Samsung, DIRECTV, American Cancer Society, and he has worked with clients in Japan, South Korea, Spain, England, France, Switzerland, India, Dubai, Canada, Vietnam, and Australia.
director of product & portfolio planning
For twenty years, Galen Myers has worked in professional services at the intersection of Business Strategy, Design, and Technology, serving businesses ranging from early stage start-ups to established corporations. Galen has led programs that deliver world-class experiences across multiple touch-points, with a wide focus ranging from business and brand strategy for emerging platforms to interface design and development for mobile, tablet, television, web-based products and services, and wearables. Throughout his career, Galen has defined and implemented integrated product design and development processes to ensure the creation of products that deliver clear user value and meet business objectives, achieved through rigorous research, the marriage of business strategy with clear user needs, high quality design, and best of breed engineering.
At fuseproject, Galen is the Director of Product and Portfolio Planning, specializing in creating holistic experiences across hardware, software, services and environments, delivering across customer ecosystems, and defining and integrating business, brand and product strategies with a multidisciplinary design-led approach. Prior to fuseproject, Galen was the Principal of Strategy + Innovation at Presence Product Group, leading business design, product strategy, design and development practices. Galen also led product experiences at Jawbone where he brought seven products from ideation to launch within two years.
Roo works at the intersection of business innovation and entrepreneurial methodology. As a consultant to executive leadership teams, Roo has created transformative growth strategies across financial, CPG, technology, and sustainably-focused industries, including Pepsi, Conde Nast, Nike Foundation, MySpace, GE, and Seventh Generation. His focus is on delivering holistic solutions that combine creative and business thinking to help clients tap into the entrepreneurs “challenger” mindset. He has a prioritized focus on activation, understanding that good ideas and good businesses don’t mean anything unless they succeed in the marketplace.
As a practicing entrepreneur, Roo has created five successful startups, including a film production company, and an independent eco-friendly car service operating in New York, and a patented new-to-the-world beverage. In addition to creating new offers, Roo is an active writer and commentator in the field of collaborative consumption. His first book, ‘What’s Mine is Yours’ analyzes the rise of the collaborative consumption movement and explores the impact of the movement on individuals, communities, and business models.
Mary Kate Fischer
director of finance & operations
Mary Kate leads the Finance & Operations functions at fuseproject, overseeing the company’s financial strategy, health and operational efficiency. She has a passion for collaborating with cross-discipline teams to optimize processes and drive business goals. Prior to Fuseproject, Mary Kate was the Senior Global Accounting Manager at OpenTable, a leading provider of online restaurant reservations. At OpenTable, she was instrumental in building out international finance, driving global reporting, and integrating various acquisitions, including the integration of OpenTable’s purchase buy The Priceline Group. Mary Kate has also served as Assistant Controller at Kleiner Perkins Caufield and Byers, and began her career at PricewaterhouseCoopers. Mary Kate holds a Bachelors in Accounting and Masters of Accounting Science from the University of Illinois Urbana-Champaign, and is a Certified Public Accountant.