The UP™ by Jawbone band is designed for every day and every night use. Jawbone’s history is steeped in wearable technology and design, yet the task of creating a product that could be worn 24/7 has been the most demanding design challenge. We are excited to share the UP story and the design with you all. Enjoy the vibrant colors, enjoy the data about your daily activity and sleep, and most importantly, enjoy seeing how small changes can mean big steps towards living better.