Riding a Mission One motorcycle is a statement. It is a statement about performance. It is a statement about technology. It is a statement about sustainability. And it is a statement about design… We have partnered with Mission Motor’s founders to design the Mission One from the ground up, creating a machine that makes performance, sustainability and design come together without compromise. The Mission One is an icon for a new era of efficient and exciting vehicles. With core engineering underway and an attractive business model, Forrest North and his co-founders turned to Yves Behar’s fuseproject to create Mission Motorcycle’s unique brand and creative direction, as well as an iconic industrial design for the first product. Designed to express speed and efficiency in it’s overall sharp lines, the Mission One Motorcycle is also highly detailed with special attention to a riders needs, bringing a high level of product design and ergonomics to a new generation of performance transportation.” “Riding the wind”, was one of the expressions we used early imagining how it will feel to ride the Mission One. So, how does “riding the wind” get expressed in the design? First what drives our design is engineering which allows what is absent from traditional motorcycles, and what is new to create unique design features. What is absent? no gas-tank, no tail pipe. The top portion of the motorcycle is an iconic continuous line that brings together comfort and performance: the rider’s chest is cradled in an convex tank area allowing a lower position, the seat and and tail-light integrated into one lightweight dynamic line. What is new? A battery pack enclosed in a lightweight aluminum structure, covered by honeycombed detailed angular skins, that integrate all mechanical elements: from the flush front headlight, to the aerodynamic leg recessed cuts. Designed to express speed and efficiency in it’s overall sharp lines, the Mission bike also is highly detailed with special attention to a riders needs, bringing a high level of product design and ergonomics to a new generation of performance transportation.