Jawbone
Live UP 24
Ideas
Consumer products
“People can’t get enough insights” is what we’ve heard, and the Jawbone answer is an UP designed around 24-hour engagement, wirelessly. From a new texture inspired by the circadian rhythms of life and easy transitions from night to day; hardware and software are fluidly integrated to reveal the obvious connections between what happens throughout the day and night, and how it affects how we feel.
24/7, it’s the way you live, and it’s the way UP24 lives with you.