Design

Design of the decade x2! wow

Ideas
Consumer products
When 2 team favorites at the studio win IDSA’s prestigious Design of the Decade, we have to share the news. Jawbone, our venture partner whose brand we built over the last 6 years, has impressed everyone by taking the Gold Design of the Decade for Most Successful Integration of New Technology. One Laptop Per Child, Nicholas Negroponte’s vision to bring technologically relevant tools to children in the developing world, won the Bronze Design of the Decade for Solution to a Developing World Social Problem. 2 million children have an XO Laptop and every 6-12 year old in Uruguay uses one. Both of these projects represent what we love most about our work: bootstrapping social and entrepreneurial spirit mixed with design that makes a difference. So cheers for this decade! And cheers to our partners and friends Nicholas Negroponte at OLPC, and Alex Asseilly and Hosain Rahman at Jawbone!