2011 is the year that our shoebox redesign is going to be everywhere: from stores to your home. PUMA’s new packaging and distribution system, called Clever Little Bag, reduces materials used for shoeboxes by 65% while water, energy and diesel consumption in manufacturing is brought down by more than 60%. But the Clever Little Bag delivers more rather than less: take your kicks home in it instead of that old plastic bag (275 tons of plastic will also be saved), re-use it for travel, or groceries or… Now your turn to be Clever.