We created UP to help people know more about themselves and, ultimately, live better. In doing so, we were challenged with creating a true ‘lifestyle’ product – one that was wearable day and night, throughout all aspects of our lives. Jawbone’s history is steeped in wearable technology and design, yet the task of creating a product that could be worn 24/7 has been the most demanding design challenge so far. How could we wrap a sophisticated computer around the wrist? The answer lies at the intersection of miniaturized technology, engineering prowess, and functional, beautiful design.