Celebrating a history of firsts Award
A vue of the future with issey miyake
Ideas
Consumer products
The mindset of VUE, our new watch with Issey Miyake, is to experience the mystery of time hour by hour: VUE is a way to feel time’s appearance and disappearance in our lives. By seeing only the current hour, while the last hour representing the past and the next one representing the future subtly fade in and out, we can live a new view (VUE) of time.
