BeHome
Bloom Energy’s redesigned fuel cells bring clean, reliable energy to homes, offering energy independence and sustainability in an era of rising demand and grid instability.
Our collaboration with Bloom Energy, a leader in clean energy, began with a clear challenge: to adapt their industrial fuel cell technology for residential use. As more homeowners seek reliable and sustainable energy solutions, Bloom needed a design that merged advanced technology with aesthetics to create a seamless and intuitive experience for eco-conscious consumers.
To meet this need, Fuseproject worked closely with Bloom Energy and reimagined its fuel cells for residential settings. The redesigned units feature a sleek, tapered profile that blends seamlessly into modern property landscapes while maintaining a unique visual presence. An illuminated rail on the face of each unit subtly communicates power status, providing homeowners with an intuitive way to monitor energy.
Beyond the product design, Fuseproject developed a comprehensive brand identity to position Bloom Energy as a premium solution in the residential energy market. This included a refreshed logo, a modernized website, a user-friendly mobile app, and visual assets that highlighted Bloom’s commitment to innovation and sustainability.
By combining cutting-edge technology with thoughtful design, Bloom Energy offers consumers energy independence and peace of mind. This collaboration between Fuseproject and Bloom Energy is a powerful step toward making clean, reliable energy accessible while advancing the global shift toward sustainable living.
- Brand Strategy
- Naming
- Identity
- Transportation Design (exterior & interior)
- CMF Design
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K. R. Sridhar
CEO, Bloom Energy