UP2 a small challenge

With today’s ever-changing landscape of wearable technology, Jawbone has always held strong to one main goal – making stylish bands that can be worn day and night. The UP2 is the pinnacle of this mission; a full 45% smaller than the previous UP bands, the UP2 is the slimmest, most comfortable, and most discreet wearable wristband to date. With a distinct clasp that allows the band to be one-size-fits all, the iconic Jawbone patterning is laser-etched directly onto the aluminum surface, eliminating the need for extraneous materials. While we are launching with the classic black and silver, the color possibilities are endless for future styles, materials, and textures.

While some companies are trying to produce products that do everything, we make our products do what you need them to do – provide data about your life so that you can make healthier choices, twenty-four hours a day, seven days a week.

To find out more about the design process here.