After 5 consecutive best-seller Bluetooth headsets that have redefined the market, venture-design partners Jawbone and fuseproject announce a new product category: the first intelligent wireless speaker and speakerphone. JAMBOX redefines how people can connect with all of their audio devices as well as creating new use-cases. JAMBOX is about cutting the wires that literally bind conventional devices together with the ability to seamlessly stream and share music, movies, games, phone and conference calls anywhere. Using principles of minimalist design, fewer parts and simpler assembly, we designed the JAMBOX to be portable, robust and have maximum sound output integrity. With its stainless steel construction and industrial-weight molded rubber casing, it is built differently from other typical speakers: All four sides of JAMBOX are wrapped in a single grill to cut down on moving parts. The perforated metal sheaths are textured to reduce vibration, and bear four distinct patterns that visually reflect sound in the form geometric patterns, this brings an artisan quality to the JAMBOX’s pure box aesthetic. We also designed the communications around the JAMBOX, starting with the simple sneaker-box packaging that romanticizes the original boombox, “that was then”, with new modes of consuming and sharing music, “this is now”.