GAME GOLF creates a golfing experience that is unobtrusive and engaging, rich with data, yet beautifully clear, and full of insights but still competition ready. fuseproject’s digital experience team turned complex data into a visually compelling interface and managed industrial design, brand, naming and packaging work to create the first unified digital golf experience. We spent time with pro golfers Graeme McDowell and Lee Westwood, who taught us that golfing is full of contradictory moments: from statistics to emotions, insights to instincts, routine to improvisational play, deep concentration to exuberance, humility to boasting. GAME GOLF is worn on the hip and works seamlessly with the mobile app and website, utilizing advanced sensor technology to track movement and transmit data as play evolves over time. As the name implies, GAME is meant to be a fun, social way to enhance the knowledge of one’s play.