Are you up for it?

Are you up for it?

We created UP to help people know more about themselves and, ultimately, live better. In doing so, we were challenged with creating a true ‘lifestyle’ product – one that was wearable day and night, throughout all aspects of our lives. Jawbone’s history is steeped in wearable technology and design, yet the task of creating a product that could be worn 24/7 has been the most demanding design challenge so far. How could we wrap a sophisticated computer around the wrist? The answer lies at the intersection of miniaturized technology, engineering prowess, and functional, beautiful design.

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