My cable. My TV. My radio. My DVR. My satellite. My music. My videos. My shows. My movies. Anywhere. Slingbox Personal Broadcaster is a breakthrough device designed to allow a consumer's existing home entertainment television feeds - including cable television, satellite television, and Tivo - to stream to a laptop, PDA, cell phone, or any other internet-connected device.
The technology creates an always-on connection between its user and everyone's favorite indulgence: television. We created the name and designed the product, packaging, and logo - the entire Sling Media brand - to echo the start-ups unique challenger position
- Chicago Athenaeum, Sling Media, 2006