Jawbone Icon and Prime

Intelligent and highly stylish Bluetooth headsets for communication and stereo music streaming, while at work or play. Prime and Icon continue Jawbone's tradition of marrying technology and design to deliver the best Bluetooth headset on the market.

The Earwear packaging collection was designed to feature the product the same way a museum features a piece of art, on exhibit behind glass. The museum box allows for ultimate product viewing on a well branded pedestal. Jawbone’s unique personality comes through in the expressive naming, such as Noise Assassin™ and Ear Candy™, and in the cheeky product descriptions that introduce color identities, like “Yello, Drop me a Lime, Lilac You Mean it, and Frankly Scarlett”. Similarly, with Icon, each design is evocative of different personalities that represent different personas, creating a palette of cultural icons.

We wanted to bring greater self-expression to the Jawbone line-up, with Prime's four vibrant colors and Icon's six unique shield designs. With Prime, our focus was a new summer color pallete, bringing self-expression and a smile to the Jawbone line-up. We treat color and texture like others treat fabrics; bringing together material richness and personal expression. Introducing color identities, “Yello, Drop me a Lime, Lilac You Mean it, and Frankly Scarlett”, represent great skin-tone complements and contrast, as well as personality, reinforcing the basic notion that anything the consumer wears should be designed to makes a statement, and that's why we branded it Earcandy. Similarly, with Icon, each design is evocative of different personalities that represent different personas, creating a palette of “cultural icons.”

Recognition

  • CES Innovation Awards, Personal Electronics, 2012
  • IDEA Award, Packaging, Bronze, 2011
  • IDEA Award, Bronze, 2011
  • Dieline Awards, Packaging, Second Place in Electronics, 2011
  • Spark Awards, Packaging, Gold, 2011
  • Spark Awards, Gold, 2011