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THE STRATEGY
Low Cost Is Not Synonymous with Cheap
Making a cheap laptop is pretty easy, but making one with advanced, well-integrated technologies that can function under extreme conditions is another story. To build a machine with those criteria and to build it without compromise necessitates innovative
thinking and strategic design. OLPC entrusted fuseproject to do just that: develop a low cost, child-centric laptop that would be anything but cheap.
WORK
<span>by Brands</span>JawboneOne Laptop Per ChildGE: WattStationPumaSee Better to Learn BetterMintJimmyjane: FORM 2SwarovskiPACT UnderwearHerman MillerCanal+Mission MotorsNixon
ActivisionY WaterNYC CondomNYC HelmetAnima TerraThe Nature ConservancyiGoogleHBFCoca-ColaPantechBMW MiniDaneseERCOBirkenstockDirecTVGaia and GinoInnerlightTylenolZoetropeSpaceScentSlingboxFriend StorePhilouHIP
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