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OVERVIEW
The Power of Access
In today's world, information is power. But for a majority of the people on our planet, gaining access to information remains difficult. That is particularly true for children in the developing world. The nonprofit One Laptop Per Child (OLPC), formed at MIT by Nicholas Negroponte, conceived of a low-cost laptop that would lower the barriers that impede access to education, information, and communication for the world's most needy children. The idea of a $100 laptop was born.
Understanding that the core challenge of the project would involve the laptop's design, Negroponte chose fuseproject as OLPC's design partner. During the three-year project, we participated in all phases of development, from strategy and product design to production. The end result is a laptop that represents a true synthesis of form and function.
Strategy
- Created an inexpensive, universal laptop computer as an educational tool for school-aged children in developing countries that capture the unique purpose of the OLPC mission in an optimistic spirit. For the $100 laptop, low cost means the most advanced technologies and high design
Brand & Packaging
- Develop a high-touch expression of the brand through the use of color, expressive gestures, discoverable details and textures, and a logo system for the XO produced in 400 colors combinations allowing personalization of each laptop for each child
- Created the OLPC XO icon that permeates throughout the laptop, from the texture on the handle, to the interface and all other brand elements of the OLPC
Product
- The OLPC is a unique low cost and high design product with particular attention to user needs and a challenging use environment. Every feature serves a dual purpose as well as is drop proof, splash proof and kid friendly
Recognition & Awards
- IDSA - Business Week, Gold Awards, (Product) (Strategy) 2008
- Red Dot Design Award, 2008
- London Design Museum's Brit Insurance Design of the Year, 2008
- INDEX "Community" Award, 2007
- ID Magazine "Concept Design", 2007
- Spark Award - Product Award, 2007
- IF Product Design Award, 2006
- Chicago Athenaeum - Good Design Award, 2006