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OVERVIEW
From Geek to Chic
New technologies are generally direct responses to perceived problems. But technological innovations rarely take into account the broader questions of lifestyle and usage. Consumers like technological breakthroughs, but only true tech-geeks make purchasing decisions based exclusively on innovation. The rest of us care about looks and functionality, ease-of-use and "coolness." That's why, when a product brings aesthetics and technology together, it can become a sensation.
Strategy
- Design a industry changing product and develop a cohesive brand and distinctive design language to apply to product, package, logo, collateral, website, marketing and in-store displays
Brand & Packaging
- Create a brand focused around the innovative union of technology and design including logo, product, packaging, UI, POP, print collateral, and photography
- Extend the innovative nature of the headset into the development of packaging and brand to cement a total brand experience centering around the consumer experience
Product
- Design a first of its kind product which combines breakthrough noise cancellation technology with high design, a true departure
Recognition & Awards
- UK National TV, The Gadget Show - "Best Bluetooth Headset", 2008
- Spark Award - Gold Award, 2008
WORK
<span>by Brands</span>JawboneOne Laptop Per ChildNIVEAOUYAWhole World WaterGAME GOLFPayPalSodaStreamGESabiLOCALPumaHerman Miller
Verbien/Augen OpticsPACT UnderwearIssey MiyakeMintJimmyjaneSwarovskiCanal+Mission MotorsPeelNixonActivisionY WaterNYC CondomNYC HelmetAnima TerraThe Nature ConservancyiGoogleHBFCoca-ColaPantechBMW MiniDaneseERCOBirkenstockDirecTVGaia and GinoInnerlightTylenolZoetropeSpaceScentSlingboxFriend StorePhilouHIP
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