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Jawbone
Original Jawbone
Jawbone's unique noise-cancellation technology enables it's users to talk on a mobile phone in a loud environment while hearing... >>
Jawbone's unique noise-cancellation technology enables it's users to talk on a mobile phone in a loud environment while hearing - and being heard - clearly. The company wanted this technology fused into an equally innovative design package. They brought us into the process as a strategic partner, as well as responsible for design and packaging. By integrating comfort, lightweight materials and minimal intuitive controls we fashioned a headset that's both wearable and fashionable. The Jawbone: a technology product transformed into a personal accessory through ergonomics, innovation and design. The Jawbone launched successfully and became a best seller, an industry changer that established Jawbone as a leader of tech lifestyle accessories.<<
- Strategy
- Product
- Packaging
- User interface
- Communication
- Awards from: IDSA, iF, CES, PC World Magazine, Spark, Popular Science, International Design Awards
- Collections: Accessioned in The Art Institute of Chicago, Musee National D'Art Moderne/Centre Pompidou, Cooper Hewitt