Home fuse project
Our Weekly Blog StoriesBack to homeSubscribe for updates to our news blog
MORE CANDY ON YOUR EAR...
Jawbone and fuseproject continue their partnership with the launch of Jawbone Prime and Earcandy today. Jawbone PRIME brings consumers even better audio quality, improved comfort and fresh, fun color choices.>>
EARCANDY is a summer color burst, to bring self-expression and a smile to our line-up. The 4 colors represent great skin-tone complements and contrast, as well as personal style one cannot resist, this reinforces the basic notion that anything that the consumer wears makes a statement, and it should be designed as such...this is what we call EARCANDY. This release continues Aliph’s tradition of marrying technology and design to deliver the best Bluetooth headset on the market.
NIXON BRINGS THE NOISE
A first of it's kind offering from Nixon, an innovative new entry in the world of personal acoustics. The line consists of 3 models: the Wire, a high fidelity 'ear bud' designed for compact listening, the Nomadic, a foldable on-ear model ideal for the traveler and the Master Blaster, a premium offering with optimal sound quality>>
Defined by their use of premium materials such as stainless steel, anodized aluminum and leather, the family of headphones all share an emphasis on fit, finish and functionality. Through the use of a patented ball joint, the earcans can be immediately customized to the users unique fit, or folded for storage. We built our design strategy, positioning the headphones to maintain alignment with the larger brand while delivering clearly differentiated product to the market. Already well-known for their watches and street wear by blending their board sports heritage with high-quality execution, the strategy for the new headphones captured that tradition while further cultivating the Nixon brand's place among true premium lifestyle brands.<<
Riding a Mission One motorcycle is a statement. It is a statement about performance. It is a statement about technology. It is a statement about sustainability. And it is a statement about design...>>
We have partnered with Mission Motor's founders to design the Mission One from the ground up, creating a machine that makes performance, sustainability and design come together without compromise.
The Mission One is an icon for a new era of efficient and exciting vehicles.
With core engineering underway and an attractive business model, Forrest North and his co-founders turned to Yves Behar's fuseproject to create Mission Motorcycle's unique brand and creative direction, as well as an iconic industrial design for the first product.
Designed to express speed and efficiency in it's overall sharp lines, the Mission One Motorcycle is also highly detailed with special attention to a riders needs, bringing a high level of product design and ergonomics to a new generation of performance transportation."
"Riding the wind", was one of the expressions we used early imagining how it will feel to ride the Mission One. So, how does "riding the wind" get expressed in the design?
First what drives our design is engineering which allows what is absent from traditional motorcycles, and what is new to create unique design features.
What is absent? no gas-tank, no tail pipe. The top portion of the motorcycle is an iconic continuous line that brings together comfort and performance: the rider's chest is cradled in an convex tank area allowing a lower position, the seat and and tail-light integrated into one lightweight dynamic line.
What is new? A battery pack enclosed in a lightweight aluminum structure, covered by honeycombed detailed angular skins, that integrate all mechanical elements: from the flush front headlight, to the aerodynamic leg recessed cuts. Designed to express speed and efficiency in it's overall sharp lines, the Mission bike also is highly detailed with special attention to a riders needs, bringing a high level of product design and ergonomics to a new generation of performance transportation.<<
100 REASONS TO GIVE
For this holiday season, we want to give you 100 reasons to give and share the love. Images are courtesy of the entire world.
NOT JUST YOUR CHRISTMAS
We're pleased to announce the Give One, Get One OLPC holiday launch! What's it all about?>>
Well, if you donate one XO laptop to a child in a developing nation, you'll get another XO to call your own. Of course, if you've already got a totally tricked out, indestructible, hyper-efficient, intuitive computing machine back home, then you can donate the second laptop as well. G1G1 is a global campaign, available in 17 European countries. The XO provides one of the greatest gifts of all... the gift of opportunity. Help inspire tomorrow.<<
LE CUBE IS ON
CANAL+ causes serious TV viewers to move to France...and design enthusiasts to buy a TV. French and European television enthusiasts are getting Le Cube. Le Cube does for television what cellular handsets did for home phones - it completely changes the equation.>>
Canal+, Frances premier pay channel, asked fuseproject to challenge the status quo by designing its HD/DVR cable box, remote and the TV graphical interface. Le Cube brings a radical simplicity to its design and the details are tuned down to the smallest texture and vent holes. Its horizontal and vertical orientations allow the unit to neatly fit in any environment. The design sensibility of the physical cable box has been carefully applied on the digital user interface, creating a harmonious interaction between the hardware and the on-screen UI. Who knew television was best in French?<<
SHARK HUNTING, NO CATCH
26 fuseproject "fishermen" (and about 5 rubberneckers) go hunting for shark in the Bolinas Surf*.>>
*No Sharks were injured in the writing of this story.<<
The Swarovski Voyage chandelier can now be found illuminating the lobby of the new Museum of Arts and Design in New York on Columbus Circle.>>
The Voyage is an undulating and twisting form made up of over 6,000 Swarovski crystals and motion sensing LED lights, the Voyage combines beauty, form, and technology to deliver an illuminated manifestation of our perpetual journey.<<
BUZZKILL FOR LAPTOP ENTHUSIASTS
fuseproject launches the 2010 version of the One Laptop Per Child, sparking a second generation of computer and industry naysayers to say, "no you can't">>
Children have an amazing capacity to let us know how they use the laptop and what they want. The design of the next-generation XO is in response to their passion for learning, for sharing with each other, and for self-expression. The XOXO is challenging what a truly collaborative and creative computing experience could be...a true departure from the traditional keyboard and screen layout, a new way to interface and play with data, information and communication:
- imagine if your learning machine was an un-interrupted screen one could interface with from any direction
- imagine if it was a reading experience just like a book, and at the same time a seamless large visual tablet
- imagine if children could play board games sitting across from each other (or computer games).
The XOXO is a book, a tablet, a board...and yes, a laptop too thanks to a virtual touch keyboard. The design is still green and white, but thin, simple, and un-interrupted by keyboards, buttons, speaker holes and visible connectors. And it is soft to the touch, like a piece of luggage, everyday luggage you can take anywhere. Planned for early 2010, the XOXO should be the next learning object of desire, from Bogota, to Istanbul, to New York.
LOCATION, LOCATION, LOCATION
fuseproject's new address in NY has a a bit of history: "[Claes] Oldenburg's approach to monument-making had initially manifested itself in a group of drawings titled "Proposed Colossal Monuments" in his May 1965 show at the Sidney Janis Gallery in New York.>>
Among these drawings of ordinary objects rendered oversized and set in urban landscapes was Block of Concrete Inscribed with Names of War Heroes (1965). The massive block was supposed to fill the heavily traveled intersection of Canal Street and Broadway in lower Manhattan, a spot which, according to local Cold War-era lore, would be the ideal target for someone who wanted to drop an atomic bomb on New York City." -Art in America, Jan, 2001 by Suzaan Boettger. For the full article, click here
What better place to open our NY office with David Adjaye, our architect friend from London<<