The Mission bike will be piloted by Tom Montano, who holds the American record on the island from 2003-2008. Let’s kick some sparks! Check out the video of pre-race test rides...<<

As a continuation of our experimental lighting work using LEDs, Anima Terra (Latin for living earth, or living landscape), is a sculptural topographic surface made of thin layers of formed metal that are individually and invisibly lit from within to enable a range of inner lighting expressions. These expressions are inspired by natural phenomena, like the changing light from dawn to dusk. Like a living landscape that changes over time, Anima Terra uses LED technology to evoke and celebrate the animating 'inner glow' – both natural and artificial – that is everywhere in the world around us.<<

So we did just that - This included a logo, resealable packaging, and an accessory tool used to brew the hot cacao drink. The project is launching as part of the “Design for the Living World” Exhibit, opening at the Cooper Hewitt today.<<

EARCANDY is a summer color burst, to bring self-expression and a smile to our line-up. The 4 colors represent great skin-tone complements and contrast, as well as personal style one cannot resist, this reinforces the basic notion that anything that the consumer wears makes a statement, and it should be designed as such...this is what we call EARCANDY. This release continues Aliph’s tradition of marrying technology and design to deliver the best Bluetooth headset on the market.

Jawbone PRIME and its EARCANDY colors are available today for pre-order at www.jawbone.com and will be sold in retail stores nationally starting May 1, 2009.<<

Defined by their use of premium materials such as stainless steel, anodized aluminum and leather, the family of headphones all share an emphasis on fit, finish and functionality. Through the use of a patented ball joint, the earcans can be immediately customized to the users unique fit, or folded for storage. We built our design strategy, positioning the headphones to maintain alignment with the larger brand while delivering clearly differentiated product to the market. Already well-known for their watches and street wear by blending their board sports heritage with high-quality execution, the strategy for the new headphones captured that tradition while further cultivating the Nixon brand's place among true premium lifestyle brands.<<

We have partnered with Mission Motor's founders to design the Mission One from the ground up, creating a machine that makes performance, sustainability and design come together without compromise.

The Mission One is an icon for a new era of efficient and exciting vehicles.

With core engineering underway and an attractive business model, Forrest North and his co-founders turned to Yves Behar's fuseproject to create Mission Motorcycle's unique brand and creative direction, as well as an iconic industrial design for the first product.

Designed to express speed and efficiency in it's overall sharp lines, the Mission One Motorcycle is also highly detailed with special attention to a riders needs, bringing a high level of product design and ergonomics to a new generation of performance transportation."

"Riding the wind", was one of the expressions we used early imagining how it will feel to ride the Mission One. So, how does "riding the wind" get expressed in the design?

First what drives our design is engineering which allows what is absent from traditional motorcycles, and what is new to create unique design features.

What is absent? no gas-tank, no tail pipe. The top portion of the motorcycle is an iconic continuous line that brings together comfort and performance: the rider's chest is cradled in an convex tank area allowing a lower position, the seat and and tail-light integrated into one lightweight dynamic line.

What is new? A battery pack enclosed in a lightweight aluminum structure, covered by honeycombed detailed angular skins, that integrate all mechanical elements: from the flush front headlight, to the aerodynamic leg recessed cuts. Designed to express speed and efficiency in it's overall sharp lines, the Mission bike also is highly detailed with special attention to a riders needs, bringing a high level of product design and ergonomics to a new generation of performance transportation.<<